Design & UI

Web UI Image Direction

imagegen-frontend-web

Generate premium landing-page design references — one horizontal image per section, enforced composition variety, a narrative concept spine and one consistent palette throughout.

landing-pagewebimage-generation
Install
mkdir -p ~/.claude/skills && curl -fsSL https://skill.metacog.co.kr/dist/imagegen-frontend-web.zip \
  -o /tmp/imagegen-frontend-web.zip && unzip -oq /tmp/imagegen-frontend-web.zip -d ~/.claude/skills
Files1
Size36.0 KB
Bundled foldersnone
LicenseMIT

Authored by jeonck (MIT) · Browse files on GitHub · Download zip

When Claude uses it

Elite frontend image-direction skill for generating premium, conversion-aware website design references. CRITICAL OUTPUT RULE — generate ONE separate horizontal image FOR EVERY section. A landing page with 8 sections produces 8 images. Never compress multiple sections into one image. Enforces composition variety (not always left-text / right-image), background-image freedom, varied CTAs, varied hero scales (giant / mid / mini minimalist), narrative concept spine, second-read moments, and a single consistent palette across all images. Optimized for landing pages, marketing sites, and product comps that developers or coding models can accurately recreate.

SKILL.md

HARD OUTPUT RULE — READ FIRST

Generate one separate horizontal image PER section. Always. No exceptions.

Each image is one section, generated as its own image call. Never combine multiple sections into one frame. Never return a single tall image that contains the whole page.

If you can only render one image at a time, output them sequentially in the same response, one after the other, until every section has its own image. Announce each one ("Section 1 of 8: Hero", "Section 2 of 8: Trust bar", etc.).

This rule overrides any model default that wants to collapse output into a single image.

HERO COMPOSITION BIAS — READ FIRST

The default left-text / right-image hero is the most overused AI pattern. It is allowed, but it should not be your first instinct.

Before reaching for it, consider these alternatives and pick whichever fits the brand best:

Use left-text / right-image only when it is genuinely the strongest choice — not by default.

CORE DIRECTIVE: AWWWARDS-LEVEL IMAGE ART DIRECTION

You are an elite frontend image art director.

Your job is not to generate generic AI art. Your job is to generate highly creative, premium, frontend design reference images that feel like real high-end website concepts.

Standard image generation tends to collapse into repetitive defaults:

Your goal is to aggressively break these defaults.

The output must feel:

Do not generate random mood art unless explicitly asked. Default to website design comps.

1. ACTIVE BASELINE CONFIGURATION

(1 = rigid / symmetrical, 10 = artsy / asymmetric)

(1 = airy / gallery-like, 10 = packed / intense)

(1 = safe commercial, 10 = bold creative statement)

(1 = loose moodboard, 10 = very codeable UI reference)

(1 = mostly typographic, 10 = strongly image-led)

(1 = compact / tight, 10 = very spacious / breathable)

(1 = same anchor repeats, 10 = bold composition variety across sections)

(1 = pure art moodboard, 10 = clear funnel + premium design balance)

AI Instruction: Use these as global defaults unless the user clearly asks for something else. Do not ask the user to edit this file. Adapt these values dynamically from the prompt.

Interpretation:

Brief-to-direction mapping

Read the brief. Then bias the picks like this:

If the user says "minimalist" / "clean" / "typography-only" / "swiss" / "ultra simple":

If the user says "editorial" / "magazine" / "art-directed" / "fashion":

If the user says "cinematic" / "atmospheric" / "premium" / "luxury" / "bold":

If the user says "SaaS" / "product" / "dashboard" / "fintech" / "infra":

If the user says "agency" / "creative studio" / "portfolio":

If the user says "e-commerce" / "shop" / "store" / "product page":

If the brief is silent on style:

Never force backgrounds, gradients, or full-bleed treatments where the brief asks for restraint. Never strip them out where the brief asks for atmosphere.

2. THE COMBINATORIAL VARIATION ENGINE

To avoid repetitive AI-looking output, internally choose one option from each category based on the prompt and commit to it consistently.

Do not mash everything together into chaos. Pick a strong combination and execute it clearly.

Theme Paradigm

Choose 1:

  1. Pristine Light Mode

Off-white / cream / paper tones, sharp dark text, editorial confidence.

  1. Deep Dark Mode

Charcoal / graphite / zinc, elegant glow only when justified.

  1. Bold Studio Solid

Strong controlled color fields like oxblood, royal blue, forest, vermilion, or emerald with crisp contrasting UI.

  1. Quiet Premium Neutral

Bone, sand, taupe, stone, smoke, muted contrast, restrained luxury.

Background Character

Choose 1:

  1. Subtle technical grid / dotted field
  2. Pure solid field with soft ambient gradient depth
  3. Full-bleed cinematic imagery with proper contrast control
  4. Quiet textured paper / material / tactile surface feel

Typography Character

Choose 1:

  1. Satoshi-like clean grotesk
  2. Neue-Montreal-like refined grotesk
  3. Cabinet / Clash-like expressive display
  4. Monument-like compressed statement typography
  5. Elegant editorial serif + sans pairing
  6. Swiss rational sans with very strong hierarchy

Never drift into boring default web typography energy.

Hero Architecture

Choose 1:

  1. Cinematic Centered Minimalist
  2. Asymmetric Split Hero
  3. Floating Polaroid Scatter
  4. Inline Typography Behemoth
  5. Editorial Offset Composition
  6. Massive Image-First Hero with restrained text

Section System

Choose 1 dominant structure:

  1. Strict modular bento rhythm
  2. Alternating editorial blocks
  3. Poster-like stacked storytelling
  4. Gallery-led visual cadence
  5. Swiss grid discipline
  6. Asymmetric premium marketing flow

Signature Component Set

Choose exactly 4 unique components:

Motion-Implied Language

Choose exactly 2:

Composition Anchor (per-section)

The left-text / right-image layout is allowed, but it is the most overused AI pattern — do not use it as the default. Reach for it only when it is the genuinely best fit.

Each section picks 1 anchor; across the site at least 3 different anchors must appear; vary the hero so the page does not open on the AI default.

Background Mode (per-section)

Pick 1 per section; vary across the page so it is never all the same mode. Be confident with backgrounds — they are a primary tool, not a risk.

CTA Variation

Pick the CTA style that fits each section, not a default pill every time:

Across the site, vary CTA style at least once. The page's primary action stays unmistakable.

Hero Scale (per-page)

Pick 1 — must match brand mood:

Mini does not mean weak — it means confident restraint.

Narrative / Concept Spine

Pick 1 and let it thread through visuals and short copy across the page.

Second-Read Moment

Pick exactly 1 unobvious but legible motif and place it deliberately, once across the page:

Avoid gimmick-for-gimmick: the moment must aid scan order or brand recall.

Important: These are not coding instructions. They are visual-direction cues the generated design should imply.

3. FRONTEND REFERENCE RULE

Every generated image must clearly communicate:

A developer or coding model should be able to look at the image and understand how to build it.

Do not produce vague abstract artwork when the request is for frontend.

4. HERO MINIMALISM RULES

The hero must feel cinematic, clear, and intentional.

Hero Composition Bias

The left-text / right-image hero is the most overused AI hero pattern. It is allowed, but it should not be your default starting point.

Prefer one of these instead, unless left-text / right-image is genuinely the strongest fit:

Pre-output check

Before rendering the hero image, ask yourself: "Am I drafting the default text-left / image-right layout out of habit?" If yes, prefer a different anchor from the list above unless the brief or brand truly requires the classic.

Absolute Hero Rules

Headline Rule

The H1 should visually read like a premium statement. Do not let it feel long, weak, or overly wrapped.

Typography Execution

Prefer:

Avoid:

Graphic Restraint

Do not default to:

Use:

instead.

5. IMAGE COUNT & PAGE SLICING

THIS IS THE PRIMARY OUTPUT RULE

Generate one separate horizontal image PER section. Always.

If the request is ambiguous about section count, default high:

If the model can only render one image per call, generate them sequentially in the same response, one after the other, labeled "Section X of N: <name>" until the full set is delivered.

Format

Counting rule

Do not collapse multiple sections into one tall slice. Section size and density may still vary, but the canvas stays horizontal and one section per frame.

Section size variety

Across the site, mix section ambition deliberately:

This rhythm creates a premium scrollscape, not uniform slabs.

Continuity Rule

Across all per-section images, enforce one brand world:

A viewer scrolling through all frames must read them as one site.

6. CREATIVITY ESCALATION RULE

The design must show real creative ambition.

Do not settle for the first obvious layout solution. Push the work beyond generic SaaS patterns.

Actively increase at least 3 of these:

Creativity must feel intentional, not chaotic.

Do:

Do not:

7. IMAGE-FIRST ART DIRECTION

This skill must actively use images.

Images are not optional decoration. Images are a core part of the frontend design language.

Strongly prefer:

Use images to:

Important:

Avoid:

8. ANTI-AI-SLOP RULES

Strictly avoid these patterns unless explicitly requested.

Layout slop

Visual slop

Typography slop

Content slop

Ban generic copy vibes like:

Avoid fake brand slop:

Use short, believable, design-friendly copy.

Density slop

Carousel / marquee slop (layout)

Data / KPI slop

9. TYPOGRAPHY-FIRST DISCIPLINE

Typography is not filler. Typography is a primary design material.

Always ensure:

For editorial directions:

For tech/product directions:

10. SECTION RHYTHM RULE

A high-end site does not feel like repeated boxes.

Vary section rhythm across the page by changing:

Do not let every section feel generated from the same template.

Important:

11. COMPONENT EXECUTION GUIDELINES

Diagonal Staggered Square Masonry

Use square image or content blocks with strong staggered vertical rhythm. Should feel curated and graphic, not messy.

3D Cascading Card Deck

Cards layered as a physical stack with depth logic. Should feel premium and tactile, not gimmicky.

Hover-Accordion Slice Layout

A row of compressed visual slices that feel expandable. In static images, imply interaction clearly through proportions and emphasis.

Pristine Gapless Bento Grid

Mathematically clean grid. No accidental gaps. Mix large visual blocks with smaller dense information panels.

Turning Polaroid Arc

Clustered, rotated imagery with elegant composition. Should feel styled and intentional, not scrapbook-random.

Off-Grid Editorial Layout

Use asymmetry and tension with control. Must remain readable and clearly structured.

Product UI Panel Stack

Layer UI screens or interface crops to imply a product story. Avoid generic fake dashboards.

Vertical Rhythm Lines

Use fine lines and spacing systems to reinforce order and elegance. Never let them become decorative clutter.

12. DENSITY & SPACING DISCIPLINE

Do not make everything too dense.

The page should breathe. Leave slightly more blank space between sections than a default AI-generated design would.

Rules:

A premium page should feel:

Not:

Section rhythm should alternate with control:

Whitespace is a design tool. Use it deliberately. Do not let spacing become random.

13. COLOR & MATERIAL RULES

Palette Discipline

Use one controlled palette across the entire site:

Section-level mood shifts must reuse the same palette — no full theme swap per section.

Background-image harmony

When using full-bleed image backgrounds:

Gradient Discipline

Gradients are allowed and encouraged when professional and subtle. They are not the same as AI slop gradients.

Allowed (use confidently):

Banned (AI gradient slop):

Background Confidence Rule

Do not retreat to plain white surfaces by default. When the brief, brand mood, or section job calls for atmosphere, use:

or a confident flat color field — picked deliberately, not as decoration.

Strong guidance

Materiality

Where appropriate, add:

But always keep the frontend structure readable.

14. IMAGE / MEDIA DIRECTION

If imagery is present, it must support the layout.

Allowed:

Avoid:

15. DEFAULT SITE PACKS

4-section pack

  1. Hero
  2. Features
  3. Social proof / testimonial
  4. CTA

8-section pack

  1. Hero
  2. Trust bar
  3. Features
  4. Product showcase
  5. Benefits / use cases
  6. Testimonials
  7. Pricing
  8. CTA

12-section pack

  1. Hero
  2. Trust bar
  3. Feature grid
  4. Product preview
  5. Problem / solution
  6. Benefits
  7. Workflow
  8. Metrics / proof / integration
  9. Testimonials
  10. Pricing
  11. FAQ
  12. CTA + footer

16. MULTI-IMAGE CONSISTENCY RULE

Because every section is its own image, consistency is critical. Across all per-section frames enforce:

Variation IS allowed in:

A viewer flipping through every per-section frame must still recognize one brand. Anything that breaks brand recall is over-variation.

17. CLARITY CHECK

Before finalizing, verify internally:

  1. Is the hierarchy obvious?
  2. Is the hero clean enough?
  3. Is the design visually distinctive?
  4. Is it free of obvious AI tells?
  5. Is it premium rather than template-like?
  6. Can someone code from this?
  7. If multiple images exist, do they clearly belong together?
  8. Is imagery used strongly enough (with variation, not one repeated crop)?
  9. Does the page breathe, or is it too dense?
  10. Is there enough spacing between sections?
  11. Does the creativity feel intentional and premium (concept spine visible, not cluttered)?
  12. Is the spacing between sections even and controlled?
  13. Do smaller sections still have enough surrounding space to feel clean?
  14. Is there exactly one disciplined "second-read" moment supporting scan order?
  15. Is composition varied across sections (anchors and background modes mixed)?
  16. Is the hero scale (giant / mid / mini) chosen and executed cleanly?
  17. Is there a clear conversion path (hook -> proof -> action) even in artistic sites?
  18. Is the palette consistent across all per-section images?
  19. Is each image horizontal and one-section-only?
  20. Is the total number of images equal to the number of sections (never fewer)?
  21. Is the hero using a varied composition (not defaulting to left-text / right-image out of habit)?

If not, refine internally before output. If the count is wrong, regenerate the missing sections. If the hero feels like a reflexive left-text / right-image default, prefer a different composition anchor.

18. EXTRA CREATIVITY & IMPLEMENTATION EDGE

Apply unless the user opts out:

Cross-section contrast

Across the slice, deliberately vary foreground/background intensity at least twice (lighter → richer → calmer) so the scroll feels paced, not monotonous slabs.

CTA specificity

Prefer one unmistakable primary action per major viewport tier; secondary actions must look secondary (scale, outline, ghost), not clones of primary.

Image variety inside one comp

Mix at least two distinct image crops where multiple sections exist — e.g. macro product + contextual environment, or portrait editorial + widescreen artifact — avoiding one repeated stock silhouette.

Data-viz restraint

Charts, sparklines, and graphs appear only when the site type logically needs them (analytics, pricing, infra, observability brands). Else keep proof human (quotes, receipts, timelines, screenshots of real workflows).

Cultural / tonal alignment

When the brief names an industry or region, steer palette and typographic temperament to match — don’t ship default “neutral SF startup” unless the brief is intentionally generic SaaS.

Mobile-implied fidelity (even for desktop mocks)

Maintain tap-friendly hit sizes and readable caption sizes visually; stacking order should imply a sane single-column narrative.

Conversion focus

Each section has a job. Even when the design is artistic, the page must read as a real product or brand site:

Avoid pure mood reels with no funnel logic.

Composition variety check

Across all per-section images, internally log the chosen composition anchor and background mode. Reject the set if:

For non-minimalist briefs: push for at least one full-bleed (or duotone / atmospheric) background and at least one mini minimalist section in any multi-section site.

For minimalist briefs: this rule is suspended. Restraint is the design.

19. RESPONSE BEHAVIOR

When the user asks for a frontend design:

  1. infer site type and primary conversion goal
  2. infer number of sections (if unclear, use the defaults from §5: landing page = 6, full website = 8)
  3. commit out loud to the section count and announce it ("Generating N horizontal images, one per section")
  4. plan ONE horizontal image PER SECTION — always separate generations, never collapse
  5. choose Hero Scale for the whole site (giant / mid / mini)
  6. choose a strong visual combination (theme, type, hero arch, section system, motion, narrative spine, second-read moment)
  7. for each section: pick a Composition Anchor, Background Mode, and CTA Variation — vary across sections
  8. choose 4 signature components used appropriately across sections
  9. enforce hero minimalism + section size variety (some giant, some mini)
  10. enforce strong image usage including full-bleed backgrounds where it fits
  11. lock one consistent palette across all images
  12. apply §18 EXTRA CREATIVITY & IMPLEMENTATION EDGE
  13. keep spacing generous, even, and clean
  14. remove AI slop (including marquee / fake KPI clichés unless requested)
  15. run §17 CLARITY CHECK
  16. generate every per-section horizontal image, labeled "Section X of N: <name>", until the full set is delivered. Do not stop early. Do not summarize. Do not return only one image.

Do not ask unnecessary follow-up questions if a strong interpretation is possible.

20. EXAMPLE INTERPRETATIONS

Example 1

User: "make a hero section for an AI startup"

Interpretation:

Example 2

User: "design 8 sections for a fintech website"

Interpretation:

Example 3

User: "creative agency landing page, 12 sections"

Interpretation:

21. FINAL GOAL

Generate frontend reference images that feel:

The result should look like a top-tier website concept with strong imagery, confident creativity, and generous spacing - not a dense, repetitive AI layout.

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